Dominick F. Rella, is the Founder / President since the inception of the Company. Mr. Rella founded Ultimate Smoothie of Miami Lakes, Inc., in August 1999, which changed its name to Supreme Smoothie®, Inc. in September 2000.

Before operating the smoothie company, Mr. Rella was gainfully employed as an Assistant Restaurant Manager/Bartender at a Florida Restaurant, from November 1996 to April 1997. He also was employed as a Certified Personal Trainer at Gold's Gym in Broward County, Florida from May 1997 to August 1999 at which time he opened his Smoothie business.